diff --git a/worker/src/bot.py b/worker/src/bot.py
index fe67e60..376aef1 100644
--- a/worker/src/bot.py
+++ b/worker/src/bot.py
@@ -51,7 +51,6 @@ async def _auto_register(update: Update) -> dict[str, Any] | None:
         telegram_id,
     )
     if existing:
-        # Update name info in case it changed
         await pool.execute(
             "UPDATE users SET username = $1, first_name = $2 WHERE telegram_id = $3",
             username,
@@ -79,8 +78,6 @@ def register_handlers(app: Application) -> None:
     app.add_handler(CommandHandler("start", start_handler))
     app.add_handler(CommandHandler("add", add_handler))
     app.add_handler(CommandHandler("list", list_handler))
-    app.add_handler(CommandHandler("pause", pause_handler))
-    app.add_handler(CommandHandler("resume", resume_handler))
     app.add_handler(CommandHandler("delete", delete_handler))
     app.add_handler(CommandHandler("stats", stats_handler))
     app.add_handler(CommandHandler("adduser", adduser_handler))
@@ -99,11 +96,9 @@ async def start_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) -> N
     await update.message.reply_text(  # type: ignore[union-attr]
         f"Hello {name}! I'll notify you about new willhaben listings.\n\n"
         "Available commands:\n"
-        "/add <keyword> — Start tracking a keyword\n"
-        "/list — List your active searches\n"
-        "/pause <query_id> — Pause a search\n"
-        "/resume <query_id> — Resume a paused search\n"
-        "/delete <query_id> — Delete a search\n"
+        "/add <keyword> — Subscribe to a keyword (shared across users)\n"
+        "/list — List your subscriptions\n"
+        "/delete <keyword_id> — Unsubscribe from a keyword\n"
         "/stats — View your tracking statistics",
     )
 
@@ -123,28 +118,48 @@ async def add_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) -> Non
 
     keyword = parts[1].strip().strip("'\"")
     pool = await get_pool()
+
     existing = await pool.fetchrow(
-        "SELECT id FROM search_queries WHERE user_id = $1 AND keyword ILIKE $2",
-        row["id"],
+        "SELECT id, is_active FROM keywords WHERE LOWER(keyword) = LOWER($1)",
         keyword,
     )
-    if existing:
-        await update.message.reply_text(f"Query already exists: {keyword}")  # type: ignore[union-attr]
-        return
 
-    query_id = str(uuid.uuid4())
+    if not existing:
+        kw_id = str(uuid.uuid4())
+        await pool.execute(
+            "INSERT INTO keywords (id, keyword, interval_minutes, is_active) VALUES ($1, $2, 60, true)",
+            kw_id,
+            keyword,
+        )
+        logger.info("Created new keyword '%s' (%s)", keyword, kw_id)
+    else:
+        kw_id = existing["id"]
+
     await pool.execute(
-        "INSERT INTO search_queries (id, user_id, keyword) VALUES ($1, $2, $3)",
-        query_id,
+        "INSERT INTO keyword_subscriptions (keyword_id, user_id) VALUES ($1, $2) ON CONFLICT DO NOTHING",
+        kw_id,
         row["id"],
-        keyword,
     )
 
-    await update.message.reply_text(  # type: ignore[union-attr]
-        f"Tracking \"{keyword}\"\n"
-        f"Query ID: {query_id}",
+    sub_count_row = await pool.fetchrow(
+        "SELECT COUNT(*) - 1 AS others FROM keyword_subscriptions WHERE keyword_id = $1",
+        kw_id,
     )
-    logger.info("User %s added query '%s' (%s)", update.effective_user.id, keyword, query_id)
+    other_count = sub_count_row["others"]
+
+    if other_count > 0:
+        await update.message.reply_text(  # type: ignore[union-attr]
+            f"Tracking \"{keyword}\"\n"
+            f"Keyword ID: {kw_id}\n"
+            f"({other_count} other subscriber(s))",
+        )
+    else:
+        await update.message.reply_text(  # type: ignore[union-attr]
+            f"Tracking \"{keyword}\"\n"
+            f"Keyword ID: {kw_id}",
+        )
+
+    logger.info("User %s subscribed to keyword '%s' (%s)", update.effective_user.id, keyword, kw_id)
 
 
 # -- /list ----------------------------------------------------------------
@@ -155,98 +170,36 @@ async def list_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) -> No
         return
 
     pool = await get_pool()
-    queries = await pool.fetch(
-        "SELECT id, keyword, interval_minutes, is_active, last_scraped_at "
-        "FROM search_queries WHERE user_id = $1 ORDER BY created_at DESC",
+    subscriptions = await pool.fetch(
+        "SELECT kw.id, kw.keyword, kw.is_active, kw.last_scraped_at, COUNT(ks2.user_id) AS subs "
+        "FROM keyword_subscriptions ks "
+        "JOIN keywords kw ON kw.id = ks.keyword_id "
+        "LEFT JOIN keyword_subscriptions ks2 ON ks2.keyword_id = ks.keyword_id "
+        "WHERE ks.user_id = $1 "
+        "GROUP BY kw.id "
+        "ORDER BY ks.created_at DESC",
         row["id"],
     )
 
-    if not queries:
-        await update.message.reply_text("No active searches. Use /add <keyword> to start.")  # type: ignore[union-attr]
+    if not subscriptions:
+        await update.message.reply_text("No active subscriptions. Use /add <keyword> to start.")  # type: ignore[union-attr]
         return
 
     lines = []
-    for i, q in enumerate(queries, 1):
-        status = "active" if q["is_active"] else "paused"
-        last = q["last_scraped_at"].strftime("%d.%m.%Y %H:%M") if q["last_scraped_at"] else "never"
+    for i, s in enumerate(subscriptions, 1):
+        status = "active" if s["is_active"] else "inactive"
+        last = s["last_scraped_at"].strftime("%d.%m.%Y %H:%M") if s["last_scraped_at"] else "never"
+        subs = f" | {s['subs']} subscriber(s)" if s["subs"] > 1 else ""
         lines.append(
-            f"{i}. \"{q['keyword']}\"\n"
-            f"   ID: {q['id']}\n"
-            f"   Interval: {q['interval_minutes']} min | Status: {status}\n"
+            f"{i}. \"{s['keyword']}\"\n"
+            f"   ID: {s['id']}\n"
+            f"   Status: {status}{subs}\n"
             f"   Last scraped: {last}"
         )
 
     await update.message.reply_text("\n\n".join(lines))  # type: ignore[union-attr]
 
 
-# -- /pause ---------------------------------------------------------------
-
-async def pause_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) -> None:
-    row = await _require_user(update)
-    if not row:
-        return
-
-    text = (update.message or update.callback_query).text or ""  # type: ignore[union-attr]
-    parts = text.split()
-    if len(parts) < 2:
-        await update.message.reply_text("Usage: /pause <query_id>")  # type: ignore[union-attr]
-        return
-
-    query_id = parts[1].strip()
-    try:
-        uuid.UUID(query_id)
-    except ValueError:
-        await update.message.reply_text("Invalid query ID format.")  # type: ignore[union-attr]
-        return
-
-    pool = await get_pool()
-    result = await pool.execute(
-        "UPDATE search_queries SET is_active = false WHERE id = $1 AND user_id = $2",
-        query_id,
-        row["id"],
-    )
-
-    if "1" not in result:
-        await update.message.reply_text("Query not found or access denied.")  # type: ignore[union-attr]
-        return
-
-    await update.message.reply_text(f"Query paused: {query_id}")  # type: ignore[union-attr]
-
-
-# -- /resume --------------------------------------------------------------
-
-async def resume_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) -> None:
-    row = await _require_user(update)
-    if not row:
-        return
-
-    text = (update.message or update.callback_query).text or ""  # type: ignore[union-attr]
-    parts = text.split()
-    if len(parts) < 2:
-        await update.message.reply_text("Usage: /resume <query_id>")  # type: ignore[union-attr]
-        return
-
-    query_id = parts[1].strip()
-    try:
-        uuid.UUID(query_id)
-    except ValueError:
-        await update.message.reply_text("Invalid query ID format.")  # type: ignore[union-attr]
-        return
-
-    pool = await get_pool()
-    result = await pool.execute(
-        "UPDATE search_queries SET is_active = true WHERE id = $1 AND user_id = $2",
-        query_id,
-        row["id"],
-    )
-
-    if "1" not in result:
-        await update.message.reply_text("Query not found or access denied.")  # type: ignore[union-attr]
-        return
-
-    await update.message.reply_text(f"Query resumed: {query_id}")  # type: ignore[union-attr]
-
-
 # -- /delete --------------------------------------------------------------
 
 async def delete_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) -> None:
@@ -257,28 +210,49 @@ async def delete_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) ->
     text = (update.message or update.callback_query).text or ""  # type: ignore[union-attr]
     parts = text.split()
     if len(parts) < 2:
-        await update.message.reply_text("Usage: /delete <query_id>")  # type: ignore[union-attr]
+        await update.message.reply_text("Usage: /delete <keyword_id>")  # type: ignore[union-attr]
         return
 
-    query_id = parts[1].strip()
+    keyword_id = parts[1].strip()
     try:
-        uuid.UUID(query_id)
+        uuid.UUID(keyword_id)
     except ValueError:
-        await update.message.reply_text("Invalid query ID format.")  # type: ignore[union-attr]
+        await update.message.reply_text("Invalid keyword ID format.")  # type: ignore[union-attr]
         return
 
     pool = await get_pool()
+
+    kw_row = await pool.fetchrow(
+        "SELECT keyword FROM keywords WHERE id = $1",
+        keyword_id,
+    )
+    if not kw_row:
+        await update.message.reply_text("Keyword not found.")  # type: ignore[union-attr]
+        return
+
     result = await pool.execute(
-        "DELETE FROM search_queries WHERE id = $1 AND user_id = $2",
-        query_id,
+        "DELETE FROM keyword_subscriptions WHERE keyword_id = $1 AND user_id = $2",
+        keyword_id,
         row["id"],
     )
 
-    if "1" not in result:
-        await update.message.reply_text("Query not found or access denied.")  # type: ignore[union-attr]
+    if "0" in result:
+        await update.message.reply_text("Not subscribed to this keyword.")  # type: ignore[union-attr]
         return
 
-    await update.message.reply_text(f"Query deleted: {query_id}")  # type: ignore[union-attr]
+    remaining = await pool.fetchval(
+        "SELECT COUNT(*) FROM keyword_subscriptions WHERE keyword_id = $1",
+        keyword_id,
+    )
+
+    if remaining == 0:
+        await pool.execute(
+            "UPDATE keywords SET is_active = false WHERE id = $1",
+            keyword_id,
+        )
+
+    await update.message.reply_text(f"Unsubscribed from \"{kw_row['keyword']}\"")  # type: ignore[union-attr]
+    logger.info("User %s unsubscribed from keyword '%s' (%s)", update.effective_user.id, kw_row["keyword"], keyword_id)
 
 
 # -- /stats ---------------------------------------------------------------
@@ -290,16 +264,15 @@ async def stats_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) -> N
 
     pool = await get_pool()
 
-    total_queries = await pool.fetchval(
-        "SELECT COUNT(*) FROM search_queries WHERE user_id = $1",
+    total_keywords = await pool.fetchval(
+        "SELECT COUNT(DISTINCT ks.keyword_id) "
+        "FROM keyword_subscriptions ks "
+        "WHERE ks.user_id = $1",
         row["id"],
     )
 
     total_ads = await pool.fetchval(
-        "SELECT COUNT(DISTINCT qa.ad_id) "
-        "FROM query_ads qa JOIN search_queries sq ON qa.search_query_id = sq.id "
-        "WHERE sq.user_id = $1",
-        row["id"],
+        "SELECT COUNT(*) FROM ads"
     )
 
     total_notifications = await pool.fetchval(
@@ -309,7 +282,7 @@ async def stats_handler(update: Update, context: ContextTypes.DEFAULT_TYPE) -> N
 
     text = (
         f"Your stats:\n\n"
-        f"Queries: {total_queries}\n"
+        f"Keywords subscribed: {total_keywords}\n"
         f"Ads tracked: {total_ads}\n"
         f"Notifications sent: {total_notifications}"
     )
diff --git a/worker/src/notifier.py b/worker/src/notifier.py
index f3a4101..ee3340b 100644
--- a/worker/src/notifier.py
+++ b/worker/src/notifier.py
@@ -1,5 +1,6 @@
 import logging
 from datetime import datetime
+from typing import Any
 
 import asyncpg
 from telegram import InlineKeyboardButton, InlineKeyboardMarkup
@@ -8,63 +9,139 @@ from telegram.ext import ExtBot
 logger = logging.getLogger(__name__)
 
 
-async def notify_new_ad(
-    bot: ExtBot,
-    telegram_id: int,
-    ad: dict,
-) -> None:
+def _build_keyboard(ad: dict[str, Any]) -> InlineKeyboardMarkup | None:
+    keyboard: list[list[InlineKeyboardButton]] = []
+    if ad.get("url"):
+        keyboard.append(
+            [InlineKeyboardButton("View Ad →", url=ad["url"])]
+        )
+    return InlineKeyboardMarkup(keyboard) if keyboard else None
+
+
+def _format_text(header: str, ad: dict[str, Any]) -> str:
+    title = ad.get("title", "Untitled")
+
     price_str = f"{ad['price']:,.0f}" if ad.get("price") is not None else "N/A"
 
+    location_part = ""
+    if ad.get("location"):
+        if ad.get("postcode"):
+            location_part = f"  📍 {ad['location']}, {ad['postcode']}"
+        else:
+            location_part = f"  📍 {ad['location']}"
+
     published_str = ""
     if ad.get("published_at"):
-        try:
-            dt = datetime.fromisoformat(ad["published_at"])
-            published_str = f"Published: {dt:%d.%m.%Y %H:%M}"
-        except (ValueError, TypeError):
-            published_str = f"Published: {ad['published_at']}"
+        pub = ad["published_at"]
+        if isinstance(pub, datetime):
+            published_str = f"{pub.strftime('%d.%m.%Y %H:%M')}"
+        else:
+            try:
+                dt = datetime.fromisoformat(str(pub))
+                published_str = f"{dt.strftime('%d.%m.%Y %H:%M')}"
+            except (ValueError, TypeError):
+                published_str = str(pub)
 
-    location_line = f" | 📍 {ad['location']}" if ad.get("location") else ""
+    modified_str = ""
+    if ad.get("modified_at"):
+        mod = ad["modified_at"]
+        if isinstance(mod, datetime):
+            modified_str = f"{mod.strftime('%d.%m.%Y %H:%M')}"
+        else:
+            try:
+                dt = datetime.fromisoformat(str(mod))
+                modified_str = f"{dt.strftime('%d.%m.%Y %H:%M')}"
+            except (ValueError, TypeError):
+                modified_str = str(mod)
 
-    text = (
-        f"🔍 New listing found!\n\n"
-        f"{ad.get('title', 'Untitled')}\n"
-        f"💰 {price_str} €{location_line}\n"
-    )
+    text_lines = [
+        header,
+        "",
+        f"<b>{title}</b>",
+        "",
+        f"💰 {price_str} €{location_part}",
+    ]
     if published_str:
-        text += f"{published_str}\n"
+        pub_line = f"Published: {published_str}"
+        if modified_str:
+            pub_line += f"  | Modified: {modified_str}"
+        text_lines.append(pub_line)
 
-    keyboard = []
-    if ad.get("url"):
-        keyboard.append(
-            [InlineKeyboardButton("View Ad", url=ad["url"])]
-        )
+    return "\n".join(text_lines)
 
-    reply_markup: InlineKeyboardMarkup | None = (
-        InlineKeyboardMarkup(keyboard) if keyboard else None
-    )
+
+async def notify_new_ad(
+    bot: ExtBot,
+    telegram_id: int,
+    ad: dict[str, Any],
+) -> int | None:
+    text = _format_text("🆕 New listing found!", ad)
+    reply_markup = _build_keyboard(ad)
 
     try:
-        message = await bot.send_message(
-            chat_id=telegram_id,
-            text=text,
-            reply_markup=reply_markup,
-        )
+        if ad.get("main_image_url"):
+            message = await bot.send_photo(
+                chat_id=telegram_id,
+                photo=ad["main_image_url"],
+                caption=text,
+                parse_mode="HTML",
+                reply_markup=reply_markup,
+            )
+        else:
+            message = await bot.send_message(
+                chat_id=telegram_id,
+                text=text,
+                parse_mode="HTML",
+                reply_markup=reply_markup,
+            )
+
         logger.info(
             "Sent notification to %s for ad %s (msg_id=%s)",
             telegram_id,
             ad.get("wh_ad_id"),
             message.message_id,
         )
+        return message.message_id
     except Exception:
         logger.exception("Failed to send Telegram notification")
+        return None
 
 
-async def mark_notified(pool: asyncpg.Pool, search_query_id: str, ad_id: str) -> None:
-    await pool.execute(
-        "UPDATE query_ads SET is_notified = true WHERE search_query_id = $1 AND ad_id = $2",
-        search_query_id,
-        ad_id,
-    )
+async def notify_price_drop(
+    bot: ExtBot,
+    telegram_id: int,
+    ad: dict[str, Any],
+) -> int | None:
+    text = _format_text("⚠️ Price drop!", ad)
+    reply_markup = _build_keyboard(ad)
+
+    try:
+        if ad.get("main_image_url"):
+            message = await bot.send_photo(
+                chat_id=telegram_id,
+                photo=ad["main_image_url"],
+                caption=text,
+                parse_mode="HTML",
+                reply_markup=reply_markup,
+            )
+        else:
+            message = await bot.send_message(
+                chat_id=telegram_id,
+                text=text,
+                parse_mode="HTML",
+                reply_markup=reply_markup,
+            )
+
+        logger.info(
+            "Sent price drop to %s for ad %s (msg_id=%s)",
+            telegram_id,
+            ad.get("wh_ad_id"),
+            message.message_id,
+        )
+        return message.message_id
+    except Exception:
+        logger.exception("Failed to send Telegram notification")
+        return None
 
 
 async def log_notification(